SELECTED EXPERIENCE / 2022—2026
Different brands, different briefs. A closer look at what I brought to each.
Choose a folder to explore.
Marketing, Communication & Commercial ManagerFRENCH DERMOCOSMETIC BRAND
Manage marketing, communication, and commercial activities for a French dermocosmetic brand, spanning rebranding, social content, CRM, events, and distributor and influencer prospecting.
Contributed to FEï Paris’s rebranding, working on the evolution of the brand’s identity alongside its marketing and communication activities.
Manage the brand’s social media presence and create content that brings its products and identity into focus, connecting visual storytelling with brand communication.
Manage CRM automation and email newsletters to maintain customer communication and support the relationship between the brand and its audience.
Manage events from the initial concept through coordination and delivery, bringing the brand experience beyond its digital channels.
Research potential distributors and influencers, identifying opportunities to develop the brand’s distribution network and visibility.
Create AI-assisted social media visuals to explore new creative directions and support the brand’s content production.
SELECTED FEÏ PARIS VISUALS
Communications & Project Management InternSTRATEGY · CREATIVE DEVELOPMENT · TEAM LEADERSHIP
A three-month internship at Leo Burnett within Publicis Groupe, supporting communications, project management, and campaign strategy.
Led the group for a Big Mac capstone competition and came up with the central campaign idea, developing it with the team into a full creative proposal for Saudi Arabia.
Conducted benchmarking and competitive reviews across Middle Eastern markets to inform campaign thinking.
Helped align teams on campaign objectives and deliverables, supporting communications and project management throughout the work.
Contributed research findings and reporting to guide brand strategies and creative recommendations.
BIG MAC · SAUDI ARABIA · COMPETITION PROPOSAL
“The burger that opens doors.”
The idea: make the Big Mac a key to shared experiences, connecting Gen Z and millennials with events, rewards, and memorable moments across Saudi Arabia.
My role: team lead and originator of the campaign idea.
Our team developed the concept into a proposal covering audience and competitor research, a TV film concept, pop-up truck activations, social content, influencer and PR ideas, plus a proposed budget and media plan.
Created for a capstone competition during the internship.
Explore the Big Mac competition deck ↗
Marketing officerFIVE-STAR HOSPITALITY · BEIRUT
Support the hotel’s marketing through social media, campaign development, content creation, and visual communication across digital and printed materials.
Manage content for Instagram, Facebook, and LinkedIn, including caption development and publication.
Create and edit content using CapCut, Adobe Creative Suite, and Canva for the hotel’s marketing channels.
Develop marketing visuals and printed materials, including posters for fitness membership communications.
Assist in developing marketing campaigns, from researching inspiration and establishing a creative direction to preparing content for publication.
Coordinate with photographers, organize shooting days, and supervise photoshoots to bring the campaign’s visual direction to life.
Support the fitness membership project through subscription updates, communication planning, poster creation, and publication on the hotel website.
SELECTED PROJECTS
A festive campaign spanning inspiration research, photographer coordination, shoot organization, logo adaptation, editing, captions, and content publication.
See the festive campaign ↗A fitness membership project covering subscription updates, art direction, a communication strategy, posters, and website publication.
View the membership page ↗
Digital media internDIGITAL BRANDING AGENCY
Creating digital content for agency clients, supporting SEO and digital performance, and researching market trends to inform creative strategy.
A video project moving from the client’s initial request through an objectives meeting, footage collection, editing, and delivery.
Creative directorCREATIVITY FOR A CAUSE
Creative direction for a humanitarian association supporting the League Against Breast Cancer.
Communications internMULTIBRAND RETAIL
Supporting communication strategies, campaign research, creative briefs, and social media management for selected brands.
Decathlon · Flying Tiger · Urban Outfitters · Anthropologie · Reserved · Sunglass Hut · Deichmann · Virgin · Adidas Originals · Calzedonia · Tezenis
A campaign for Decathlon in Lebanon and the GCC, promoting Pilates products through product selection, creative planning, and production coordination.
EDHEC BUSINESS SCHOOL · INTERNATIONAL BBA
Over four years at EDHEC, I turned research and creative ideas into brand proposals, team presentations, and a final thesis. These projects brought together the strategy, communication, and curiosity I carry into my work today.
01 / FOURTH YEAR · WINNING TEAM
Our group won the challenge and presented our proposal to members of the board at Castorama’s headquarters.
A responsible home-wellness concept combining customizable spa packs, a CastoWell companion app, and an omnichannel launch plan. Our proposal connected customer experience, sustainability, and accessible innovation.
Explore the winning presentation · PowerPoint ↗02 / FOURTH YEAR · HEADQUARTERS PRESENTATION
Presented at Kiabi’s headquarters, earning a very good grade and very positive feedback from the Kiabi team.
A personalized family pass designed to make fashion more accessible through tailored recommendations, service packs, and support for families’ everyday needs and budgets.
Explore the Kiabi proposal ↗03 / THIRD YEAR · COMMUNICATIONS PROPOSAL
Awarded 16/20 for our communication proposal.
An integrated communications project exploring Kinder’s audiences, brand positioning, competitive landscape, messaging, and media mix to develop a coherent proposal.
Read the Kinder proposal ↗04 / FINAL-YEAR THESIS · EDHEC INTERNATIONAL BBA
How Influencer Partnerships and Experiential Events Shape Perceived Brand Authenticity in Cosmetics among Generation Z Users.
My final thesis explores the relationship between influencer partnerships, experiential events, and the way Generation Z perceives authenticity in cosmetics brands.
Read my thesis ↗CONTINUING TO LEARN
July 2023
Luxury industry fundamentals, with a specialization in Creation & Branding, Retail & Customer Experience.
View certificate ↗Earned April 2025 · Valid through April 2026
Google Analytics Certification, completed as part of my learning in marketing measurement.
View certificate ↗March 2023
Course completed with HEC Paris and Ticket for Change, through Coursera.
View certificate ↗2025 · Certificate of recognition
Recognition of my participation in the L’Oréal Brandstorm 2025 innovation competition.
View certificate ↗Exploring visual storytelling beyond my professional roles.
Digital strategy and social media management for my mother’s jewelry brand.
Explore the brand ↗A collection of aesthetic photographs on VSCO.
View my photographs ↗
Rebranding